Biographical
Information Richard
Rice, M.A., is Coordinator of Information and Education at the National
Social Norms Resource Center, which provides consultation and resources
to individuals and agencies attempting the implement the social norms
approach to health promotion. He is editor of the Social Norms Review, and a former member of the Editorial Advisory Board of The Report on Social Norms. He has been a consultant
to, and grant reviewer for, a number of state agencies using the social
norms approach.
Selected
Publications
Haines, M., Barker, G., and Rice, R. "The Personal Protective Behavior of College Student Drinkers: Evidence of Indigenous Protective Norms." Forthcoming in: Journal of American College Health.
Rice, R. and Haines, M. "The Social Norms Approach to College Student Drinkers: History and Implications for College Health Promotion." Forthcoming in: Chapman, R. J. [Ed.], When They Drink: Practitioner Views and Lessons Learned on Preventing High-Risk Collegiate Drinking, Glassboro, NJ: The Center for Addiction Studies.
Perkins, H. W., Haines, M. P., and Rice, R. "Misperceiving the College Drinking Norm and Related Problems: A Nationwide Study of Exposure to Prevention Information, Perceived Norms and Student Alcohol Misuse," Journal of Studies on Alcohol, 2005, 66(4):470-478.
Haines, M., and Rice, R. "College Students, Alcohol, and Social Norms." In: Fearnow-Kenney, M. and Wyrick, D. [Eds.] Alcohol Use and Prevention: A Resource for College Students, Greensboro, NC: Tanglewood Research, pp. 23-31, 2005.
Haines, M.P., Perkins, H.W., Rice, R., and Barker, G.
Guide to Marketing Social Norms for Health Promotion in Schools and Communities (pdf). National Social Norms Resource Center. 2005.
Rice, R., and Hancock, L. "The Mall Intercept: A Social Norms Marketing Research Tool." The Report on Social Norms, 2005, 4(7):4-7.
Rice, R. and Haines,
M.P. "Social Norms: A Publicly Funded, Cost-Effective Approach."
The Report on Social Norms, Volume 3, Issue 8, Working Paper No.15,
May 2004.
Haines, M., G. Barker
and R. Rice, "Using Social Norms to Reduce Alcohol and Tobacco Use in
Two Midwestern High Schools," (2003) in The Social Norms Approach to
Preventing School and College Age Substance Abuse: A Handbook for Educators,
Counselors, And Clinicians, Ed. H. Wesley Perkins. San Francisco: Jossey-Bass.
R. Rice, "Small
is Powerful: A Review of Malcolm Gladwell's The Tipping Point." Social
Norms Quarterly, Volume 1, Issue 4.
Haines, M. and R.
Rice, "The Social Norms Approach: An Effective Method to Increase Protection
and Reduce Risk." The Peer Educator, Vol. 25, No. 1, August 2002.
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Selected Presentations
July 15, 2005
"The Believability of Normative Messages: Concerns and Challenges"
Co-Presenter with Sara Christensen, Linda Hancock, Ph.D., and M. Haines, MS.
The North-American Conference on the Social Norms Approach
Toronto, Canada
April 27, 2005
"The Social Norms Approach Reduces Underage Drinking in High Schools and Communities"
Maine Township High Schools, IL
January 28, 2005
"A Guide to Marketing Social Norms for Health Promotion in Schools and Communities."
On-Campus Coordinators' Workshop, The Partnership for a Healthy Mississippi
Jackson, MS
October, 18, 2004
"Reducing Misperceptions of College Student Drinking Lowers Risk: Results of a Nationwide Evaluation of Alcohol Abuse Prevention Efforts. "
Co-Presenter with H. Wesley Perkins, Ph.D
U.S. Department of Education's 18th Annual National Meeting, Washington, D.C.
Jul 29-30, 2004
"Social Norms Marketing: Applying the Theory in Various Settings"
Co-Presenter with Michael Haines
Kentucky School of Alcohol and Other Drug Studies
Northern Kentucky University
Highland Heights, KY
July 22,
2004
"A Guide to Marketing Social Norms for Health Promotion in Schools
and Communities"
Co-Presenter with Michael Haines
The National Social Norms Conference
Chicago, IL
March 25-26, 2004
"Social Norms Marketing: Applying the Theory in Various Settings"
Co-Presenter with Michael Haines
Seven Counties Services
Louisville, KY
November 7, 2003
"How Do We Use Social Norms"
Pittsburgh Council on Higher Education
Robert Morris University
Moon Township, PA
October 7-8
"Social Norms Marketing: Applying the Theory in Various Settings"
Prevention First
Chicago, IL
July 17, 2003
"The Personal Protective Behaviors of College Student Drinkers: Evidence
of Indigenous Protective Norms"
The National Conference on the Social Norms Model
Boston, MA
April 4, 2003
"The Social Norms Approach: A Science-Based Model for Positive Change"
Co-Presenter with Michael Haines
Prevention First Substance Abuse Conference
Chicago, IL
March 22, 2003
"Social Norms Approach Improves Campus Safety"
and
"Social Norms Planning: Stages and Timeline"
Co-Presenter with Michael Haines
Rock Valley College Social Norms Conference
Rockford, IL
July 12, 2002
Panelist: "Media Relations and Media Savvy Panel"
The National Conference on the Social Norms Model
Philadelphia, PA
May 31, 2002
"The Social Norms Approach: Doing Justice to Issues Beyond Alcohol"
Co-Presenter with Michael Haines
American College Health Association Annual Conference
Washington, D.C.
July 19, 2001
"Using Social Norms to Address Social Justice Issues"
Co-Presenter with Alan Berkowitz, Ph.D.
The National Conference on the Social Norms Model
Anaheim, CA